MONROE, Louisiana (June 24, 2025) – A new Housing Needs Assessment commissioned by Grow NELA underscores the transformational economic and population growth expected across Northeast Louisiana as Meta begins construction of its AI Data Center in Richland Parish. Conducted by John Burns Research and Consulting, the study projects the formation of more than 740 new households in Ouachita and Richland Parishes by 2029 as a direct result of the project—570 renter households and 170 owner households beyond what the region would otherwise anticipate.
“This study is a critical tool for shaping the future of the region,” said Rob Cleveland, President & CEO for Grow NELA. “Most importantly, the analysis shows that housing developers can build with confidence in Northeast Louisiana; as there is guaranteed growth, and rising lease rates. The analysis shows where the needs are, where the opportunities lie, and how we can work together to build vibrant communities that serve both new and existing residents. The Meta project is a spark—and it’s up to us to keep that momentum going.”
At its peak in 2026, the Meta development is expected to support nearly 5,500 temporary construction jobs, followed by up to 500 permanent, high-wage positions once the facility is fully operational. With an average salary of over $88,000 for long-term roles, the project is expected to attract new residents across a range of professional and technical fields, particularly among adults earning between $50,000 and $150,000 annually.
The study forecasts that annual renter demand will more than triple compared to previous trends, from 52 households per year (baseline) to 166 per year, while homeownership demand is projected to grow by over 45 percent. This growth signals a shift toward higher-income segments within the housing market, reflecting the hiring profile associated with Meta and related industries. The report also highlights an opportunity for the region to diversify its housing inventory to meet evolving needs.
Much of the current housing stock in the region is older, with nearly 60 percent of homes in Ouachita Parish built before 1990. Multifamily and alternative rental housing currently represent less than 20 percent of total supply, suggesting room for expanded offerings to meet growing demand. The report finds that while today’s rental market primarily serves households earning under $35,000 per year, income growth and new arrivals to Northeast Louisiana will increase demand for a broader range of price points and product types.
In response to the future growth in the Northeast Louisiana region, the study recommends a strategic mix of new housing solutions. These include short-term options—such as extended-stay hotels, mobile home communities, and furnished rentals—to support temporary construction workers, as well as long-term products like townhomes, horizontal apartments, small-lot single-family homes, and high-quality rentals tailored to professionals relocating to the region.
Regional Housing Study
The full housing needs assessment, prepared by John Burns Research and Consulting, can be found here Housing Needs Assessment.
An Executive Summary of the housing needs assessment can be found here Housing Needs Assessment Executive Summary.